A lot of people think advertising is all about images, photography, and illustrations. However, typography is one of the most effective ways to create the most memorable ads. Typography consists of creating content without images, but still showing a very clear picture of the idea being advertised.

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In this example, I pick an advertisement from an online news source. Even though the design is very simple, it still shows a very interesting idea around their product, which they call the "second thing in the morning" after brushing your teeth or drinking coffee.